GBC - Addressing the
Business Side of Microelectronics
(formerly the Microelectronics Market Research Council, MMRC)
GBC Marketing
Forum & Business Spotlight Sessions
Presentations
Presented at IMAPS 2004
November 14-18, 2004
Long Beach Convention Center
Long Beach, California
You can view the PDF files
of each presentation below.
If the presentation name is not linked, it is not yet available.
Marketing
Forum on
The Business of Microelectronics
Wednesday November 17, 2003
Session WP12 - 1:20-2:50 PM
Session WP13 - 3:40-5:05 PM
Session Co-Chairs:
Michael P. O’Neill,
Heraeus Inc., CMD (Chairman, GBC Steering Committee)
Howard Imhof, Metalor Corp
John Voultos, DuPont
The GBC will again offer a free-of-charge Marketing Forum to all IMAPS 2004 attendees who wish to participate. The Marketing Forum will be held on Wednesday afternoon, November 17, 2004, at the Long Beach Convention Center, Long Beach, CA.
2004 has shaped up to be year of broad based growth. All market segments appear to be in growth mode and profits are now rising. But how long will it last – through 2005 only or longer? Which market segments will sustain through the next downturn? While there is overall growth, how is that growth skewed regionally? What is the impact of outsourcing not only on the diminishing manufacturing resources regionally but on product design infrastructure? Will China’s rapid growth be sustained and who is poised to capitalize from it? Are there any “killer apps” driving growth? Is today’s global buyer more conscious about quality and delivery or price? The answers to these and more questions will be discussed.
This session will help clarify the global and regional differences in the state of the microelectronics and packaging industry. Key market and supply chain areas will be reviewed.
Speakers will discuss their analysis and insights into various current and emerging market areas of interest to both current and prospective IMAPS members. The Forum will feature five presentations with a panel discussion at the end that will allow for audience participation in this not to be missed event!
1:20 PM: The Drives & Dives of the Semiconductor
Market: Will Packaging & Assembly Lead the Next Cycle?
Jim Walker, Gartner Dataquest
1:50 PM: Updated Global Semiconductor Forecast
Bill McClean, IC Insights
2:20 PM: Economic Challenges in the International
Technology Roadmap for Semiconductors (ITRS)
Alan K. Allan, Intel
2:50 PM: BREAK
3:40 PM: Lead-Free: A European Perspective
for Hybrid Microcircuit and Passive Component Materials
Quentin Reynolds, Heraeus Materials Ltd.
4:10 PM: Asian Market Trends
Jan Vardaman, TechSearch International
4:40 PM: Panel Discussion
Moderator –Jeff Demmin, Tessera
GBC Business Spotlight Sessions
GBC
Business Spotlight Session #1 - TA6
Tuesday November 16, 2004
8:30-11:00AM
Session Chair: Paul Gallettta, Teledyne Electronic Technologies
8:30-9:25AM
ITAR
Session Leader – Heide Wallace, Director of Contracts, Teledyne
Electronic Technologies
This one-hour session will explain what information exporters need to comply with under the U.S. Export ITAR control requirements. The focus will fall on the process and requirements necessary to obtain an export license from the Department of State. Suspect situations or “Red Flags” in export to foreign countries will be identified and discussed.
9:25-10:00AM
Break
10:00-11:00AM
Diminishing Manufacturing Resources Workshop
Session Leader – Alan Hirschberg, Northrup-Grumman Space Technology
This one hour session will define and discuss issues and concerns regarding diminishing manufacturing resources as a result of outsourcing and COTS. The discussion leader will lead the audience through an interactive discussion as to potential paths towards long term stability and security in the supply chain for concerned companies.
GBC Business
Spotlight Session #2 - WA6
Wednesday November 17, 2004
8:30-9:30AM
Session Chair: Paul Gallettta, Teledyne Electronic Technologies
8:30-9:30AM
Proposal Writing
Session Leader – Tom Sant, Hyde Park Partners
This is a one hour session. Writing proposals is often frustrating and time consuming. By following a few simple guidelines, you can make the job easier for yourself and increase your chances of winning. Tom Sant will identify the seven deadliest mistakes in proposal writing and—more importantly—show you how to avoid them. He will explain a four-step process for structuring your proposals that will result in higher win ratios, how to use evidence to gain credibility, and how to communicate a compelling value proposition.
Sant is the author of Persuasive Business Proposals, the largest selling book on the subject, now in its second edition. The American Management Association has called him “America’s foremost expert on proposal writing,” and SellingPower magazine named him one of the “top ten sales trainers in the world.” one hour session will give an overview of the process of proposal writing for all aspects associated with doing business within our industry.
GBC Business
Spotlight Session #3 - THA6
Thursday November 18, 2004
8:30-11:20AM
Outsourcing
Session Chair: David Saums, DS&A
8:30-9:25AM
Doing Business with China
Session Leader - Abe Wong, Managing Director, GMPSigma, LLC
This session will focus on issues and logistics associated with doing business with China, including an overview of import/export issues, regulatory and customs negotiations, supply chain management, factory relocation, business expansion, resource definitions and allocations, and product quality assurance.
Mr. Wong is also a Senior Consultant with California Manufacturing Technology Consulting (CMTC), a non-profit corporation organized by the U.S. Congress and funded by the U.S. Department of Commerce through the National Institute of Standards and Technology (NIST) and the State of California. Mr. Wong’s current position with CMTC specializes in helping business dealings between China and the US.
9:25-10:20AM
Break
10:20-11:20AM
Global Sales and Marketing
Session Leader - Dick Jensen, Vice President and General Manager,
Namics Technologies, Inc.